Singapore, 30 March 2023 – APRW, one of Singapore’s first and largest independent integrated communications agencies, has launched Knowledge Studio by APRW (KnowS), a training arm that offers customised media training programs. APRW’s existing integrated communications services, which include public relations, digital marketing, branding, and media relations, are supplemented by KnowS. Each engagement is expertly designed to meet the needs of individual organisations. Knowledge Studio by APRW draws on its intimate knowledge of the dynamic media landscape and effective strategies to help organisations establish a favourable media presence.
Its proprietary A-PLUS approach provides a holistic perspective of the media industry through stages of Assessment, Panorama, Low-Down, Understanding and Scenarios. It equips participants with the essential knowledge and skills required in media relations, branding, and training. The result? Media spokespersons who are able to manage diverse media and public situations, handling questions and delivering information with confidence and poise, never veering from their role of delivering core messages for the organisation. These skills transfer to a diversity of roles, to speakers, panellists, or content creators on corporate social media platforms.
Knowledge Studio by APRW will be led by Principal Trainer, Ms Ginny-Ann Oh, a Director at APRW. An accomplished communications professional with over 20 years of experience in the public relations, branding and marketing industry under her belt, Ms Oh’s expertise will be directed to integrating organisation’s messaging strategy and intent into tailored media training content. Organisations will benefit from her vast knowledge and energetic personality that makes the classes educational and engaging.
“The significance of media training cannot be overstated, as it enables organisations to navigate the increasingly complex media landscape and present their brand in the best possible light. Knowledge Studio by APRW was established as it recognises the importance of a poised and articulate media presence. Our workshops provide businesses with the tools to amplify their message, cultivate a commanding voice, and narrate their story with conviction – the cornerstone of a thriving brand perception,” said Ms Ginny-Ann Oh.
For more information on Knowledge Studio by APRW (KnowS), please visit: https://www.aprw.asia/knows/
About APRW
APRW (formerly known as Asia PR Werkz) is one of Singapore’s earliest and largest independent integrated communications agencies focusing on public relations and digital marketing. Since 1996, the firm has grown exponentially and built a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, hospitality, travel and tourism, startups, charities and non-profit, among many others.
The agency is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke communications solutions and successful marketing campaigns for its clients across Asia Pacific. APRW is also an award-winning agency, clinching the title of “Agency of the Year” for Marketing Magazine’s regional PR Awards 2019. APRW is a member of global communications platform, IPREX, acting as the sole representative for the network in Southeast Asia.
Visit APRW at aprw.asia
Media Contact:
Preston Song
preston@aprw.asia
Qistina Nabilah
qistina@aprw.asia
