Singapore, 4 April 2025 – APRW continues to grow its client roster with several significant wins across the public and private sectors, reaffirming its reputation as a trusted communications partner for diverse and dynamic brands.
Among the latest additions to APRW’s portfolio are Singapore River One, JDE Peet’s, Concord New Energy Group, and the Ministry of Social and Family Development (MSF). The agency is proud to extend its ongoing partnership with Luckin Coffee Singapore.
Back at the Helm for Singapore River Festival 2025
Following a successful collaboration in 2022, APRW is honoured to be re-appointed by Singapore River One (SRO) as the public relations partner for Singapore River Festival 2025 – the flagship event celebrating the cultural legacy and modern vibrancy of the Singapore River precinct.
As Singapore’s first Business Improvement District, SRO plays a pivotal role in shaping one of the city’s most iconic areas. APRW will once again develop and execute an integrated communications strategy to amplify the festival’s narrative, deepen community engagement, and celebrate the precinct’s evolution.
Brewing Excitement for JDE Peet’s: OldTown White Coffee and L’OR
APRW has been engaged to drive PR efforts for JDE Peet’s in Singapore, supporting two of its leading coffee brands – OldTown White Coffee and L’OR.
- OldTown White Coffee: APRW is leading the launch of their Coconut Flavoured White Coffee, a new variant blending OldTown’s signature aroma with the tropical richness of real coconut milk – a bold yet comforting twist for coffee lovers.
- L’OR: APRW is also supporting the introduction of the Passione Rossa Collection, a premium line of coffee capsules inspired by Italian-style roasting and crafted for discerning palates.
“We are thrilled to be working with JDE Peet’s on two distinct and dynamic brands,” said Julie Chiang, Director of APRW. “OldTown White Coffee and L’OR each carry their own unique stories and heritage, and we look forward to bringing these to life through strategic storytelling and meaningful brand experiences.”
In addition, APRW continues to deepen its partnership with Luckin Coffee Singapore on a retainer basis, supporting new launches and collaborations that have successfully driven brand excitement and media visibility.
Partnering with MSF’s to Support Rehabilitation and Protection Awareness
In the public sector, APRW has also been appointed by the Ministry of Social and Family Development (MSF) to provide public relations services for their rehabilitation and protection matters.
The agency will support public relations efforts to:
- Improve understanding of MSF’s rehabilitation and protection work
- Drive awareness that a whole-of-society effort is needed to help detect and stop domestic violence and abuse towards children, spouses and the elderly
- Raise awareness of support channels like the National Anti-Violence and Sexual Harassment Helpline
- Promote recognition of the hand signal for child abuse
This appointment underscores APRW’s commitment to purposeful storytelling and campaigns that drive real societal impact.
Championing Sustainability with Concord New Energy Group
Concord New Energy Group (CNE), a leading global leader in renewable energy development and operations, has appointed APRW as its PR agency. Headquartered in Singapore and listed on the Hong Kong Stock Exchange, CNE is committed to advancing the globalisation of the sustainable energy industry and delivering sustainable benefits to impact future generations.
The company has a strong international presence and is currently operating in more than 20 countries across the Americas, Europe, Asia, and Africa. APRW will work closely with CNE to raise awareness and position the company as a recognised global leader in the energy sector headquartered in Singapore.
These latest appointments reflect APRW’s continued strength in delivering strategic, integrated communications across sectors – from placemaking and consumer engagement to public awareness and sustainability leadership.
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