With more than a decade of PR experience under her belt, Nurul has helmed various public education initiatives and national campaigns including Nanyang Polytechnic, Stroke Services Improvement, Pfizer, Social Development Network, SG Enable, National Family Celebrations for National Family Council, Singapore Red Cross and Social Services Profession (SocialWork). With a soft spot for non-profit organisations, Nurul is passionate about creating meaningful work that contributes to making an impact on society.

She is also able to combine her expertise in consumer lifestyle having worked with brands like Prima Group, Nestle, Ayam Brand, Bintan Resorts, and more. She works closely with the clients, their partners and the media to develop PR plans, generate story ideas, and is highly experienced in issues management and briefing of spokespeople. Over the years, she has developed an innate ability to identify content and stories that resonate, inspire and positively shape perception.

She graduated with a Bachelor’s degree majoring in Public Relations and Journalism from Murdoch University, Australia.